Small Business BlogABC Small Business Blog - News, Reviews, and opinions from ABC's editors

Articles related to: marketing


Charles
Charles C

Spam Holiday! Where is Hallmark When You Need Them

Notice something different in your email inbox lately? Spam is down by a good 70%! How did it happen and how long will this blessed interlude continue? We have some answers and a bit of advice: Enjoy it while it lasts!


Tags: small business, spam, email, marketing

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Charles
Charles C

Small Business Brief for 11/17

Important stories and highlights from the world of business. Today: Health reform, the auto industry bailout, small business stimulus, economic issues, FMLA news, employee standards and much more.


Tags: small business, obama, bush, health reform, auto industry bailout, small business stimulus, economic issues, economy, fmla news, employee standards, productivity, flexibility, marketing

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Dave
Dave C

Social Media Squatting: Top Sites for Your Small Business

Claim a spot for your business before it's too late. Any small business owner knows that picking the right location - possibly in a busy mall or highly-trafficked downtown corner -- results in more customer visits and opportunities to make sales. The same rule has also proven to hold true for the Web.


Tags: social media, squatting, domain, seo, smo, internet, web, marketing, digg, wiki, stumbleupon, reddit, website, optimization, traffic, alexa, myspace, small business, clicks

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Charles
Charles C

Small Business Brief for 11/06

Important stories and highlights from the world of business. Today: Small business reflects on the new administration and how Obama should help, oil keeps dropping, tax breaks, government contracts, social media, Family Guy and much more.


Tags: small business, obama administration, entrepreneurs, financial crisis, oil, unemployment, credit cards, sba, government contracts, women business owners, irs, taxes, scheduling, commissions, crm, stolen equipment, family guy, performance advertising, social media, email, behavioral targeting, google adwords, marketing, local search

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Charles
Charles C

Small Business Brief for 11/05

Important stories and highlights from the world of business. Today: A possible new stimulus package, lessons from the Obama campaign, government contracts, SEO tips, social media, green marketing and much more.


Tags: small business, obama, stimulus, business lessons, jack welch, service sector, government contracts, law, sap, marketing, seo, green marketing

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Charles
Charles C

Small Business Brief for 11/04

Important stories and highlights from the world of business. Today: how the recession stacks up, pregnancy discrimination, start-up essentials, why we hate salespeople, social marketing and much more.


Tags: small business, recession, pregnancy, discrimination, pension, start-up, salespeople, voip, overhead, hosted telecom, marketing, social media

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Janelle
Janelle M

Duct Tape Marketing Podcast on America’s Best Companies

Host John Jantsch of Duct Tape Marketing interviews President Jim Tracy of America's Best Companies in a podcast today on membership benefits and how it helps small business owners succeed.


Tags: duct, tape, marketing, interview, podcast, jim, tracy, americas, best, companies

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Charles
Charles C

Small Business Brief for 11/03

Important stories and highlights from the world of business. Today: Some last words from the presidential candidates, small shop owners and the issues, taxes, defense contracting, marketing tips and much more.


Tags: small business, mccain, obama, issues, taxes, defense contracting, voting, international finance, nader, capitalism, marketing, llc

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Janelle
Janelle M

President Jim Tracy speaks on the Duct Tape Marketing Podcast

President Jim Tracy of America's Best Companies (ABC) shares his vision in a podcast interview about how small business owners can succeed, even in these economically troubled times.


Tags: jim, tracy, interview, john, jantsch, duct, tape, marketing, small, business, podcast

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Charles
Charles C

When it Comes to Marketing, Nothing Succeeds like S.U.C.C.E.S.

What makes some marketing ideas survive while others simply wither on the vine? Here we have one secret of marketing success and boy is it sticky!


Tags: small business, marketing, success, succes, heath

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Dave
Dave C

Driving Sales through Web Content

If you run a small business, there is a good chance that you have something important to say to your buyers. Whether it's about your products or services, best practices, or even shopping tips, there are opportunities on the Web to not only help your customers make better buying decisions but also for you to earn additional credibility that could directly lead to future sales.


Tags: optimization, marketing, pr, blog, blogging, enewsletters, seo, sales, small business

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Dave
Dave C

12 of the Best Small Business eNewsletters on the Web

Why spend hours digging the Web just to stay up-to-date when you can have the critical information you need to run your business delivered directly to your inbox through RSS feeds or some of the many e-newsletters out there? Most e-newsletters are offered through free subscriptions, but don't get too carried away as managing your inbox could quickly become a thirty minute daily chore.


Tags: e-newsletter, enewsletter, eweekly, marketing, email, small business

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Charles
Charles C

Brand Alchemy: Turning Lead into Gold

Brand is identity, whether you are a small printing business or Spider-Man. Marvel Studios and others who make superhero movies have rediscovered that their brand is everything--and it shows. See how the lessons they learned can help your super business.


Tags: branding, brand, marketing, movies, incredible hulk, spider-man, batman, joker

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Charles
Charles C

Target Marketing and Consumer Privacy: Some Do’s and Don’ts

It is all about getting the product to the consumer, what could be more straightforward than that? When it comes to target marketing, you might be surprised. Sure, it does get relevant ads to relevant audiences, but knowing that someone is out there watching what people do on the Web and using that information to sell them things is more than a lot of people out there can stomach.


Tags: target marketing, target, marketing, advertising, targeted advertising

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