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Articles related to: advertising

Charles M Cooper
Charles M Cooper

Retailers Seeking Their Own Economic Stimulus

Today: Retailers are looking for some economic stimulus of their own, “Productivity Bankruptcy Day,” small business ads on MySpace, email red flags and much more.


Tags: small business, state budgets, credit outlook, retail stimulus plan, government contracting, production bankruptcy day, labor-waste elimination, myspace, advertising, 401(k), holiday slump, email list rentals, customer service

Filed Under: ABC Small Business Brief

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Posted: 12/29/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

The IRS Collecting Less From Audits as More Businesses go the Way of the Buggy Whip

Important stories and highlights from the world of business. Today: the IRS reports lower collections from taxpayer audits, things not to do when cutting costs, a look at mobile computing strategies and much more.


Tags: small business, irs, audit, collections, recession, cost-cutting, businesses facing extinction, exports, mobile computing, employee pay, employee focus, advertising, 2009, fusion marketing, marketing

Filed Under: ABC Small Business Brief

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Posted: 12/23/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

How the President can Help Small Business

Important stories and highlights from the world of business. Today: Entrepreneurs speak out on how President-Elect Obama can help small businesses, 2009 unemployment could hit 9%, proposed taxes on cow flatulence, the effect of card check legislation and much more.


Tags: small business, obama, entrepreneurs, unemployment, cow flatulence, hog flatulence, taxes, retirement, ira, card check, unionization, union, benefits, venture capitalists, venture capital, voip, business phone, email, marketing, advertising

Filed Under: ABC Small Business Brief

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Posted: 12/8/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

Sweating the Recession and Predicting the Next Big Economic Pain

Important stories and highlights from the world of business. Today: Immigration issues, the Big Three CEOs are back, the unions seem ready to deal, absenteeism, new environmental regulations and much more.


Tags: small business, democrats, obama, napolitano, immigration, dodd, automakers, bailout, recession, unemployment, absenteeism, unions, deadbeat customer, advertising, management issues

Filed Under: ABC Small Business Brief

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Posted: 12/4/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

Small Business Brief for 12/02

Important stories and highlights from the world of business. Today: Treasury to bolster small business, NASA contracts go to small businesses, healthcare costs and specialty drugs, ADA changes, Milwaukee's sick leave law and much more.


Tags: small business, obama, economy, milwaukee, sick leave, sba, treasury, small business loans, nasa, contracts, specialty drugs, ada, recognition, reward, patriot loan, sales, advertising, avatar

Filed Under: ABC Small Business Brief

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Posted: 12/2/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

Small Business Brief for 11/11

Important stories and highlights from the world of business. Today: health reform, finding a business loan, mandatory sick leave, equipment leasing, the union card-check bill and much more.


Tags: small business, obama, health care reform, business loan, mandatory sick leave, equipment leasing, union card-check bill, barter exchanges, advertising

Filed Under: ABC Small Business Brief

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Posted: 11/11/2008 | Comments Comments (0) | Print Print Article

Charles M Cooper
Charles M Cooper

Advertising Pitfalls

If the website you run your ads on goes bad, what does that mean for your company? NBC's Olympic coverage site is a case in point of what not to do to keep your advertisers happy and an object lesson that reminds all advertisers that the ad is only half the equation, the other half is where you place it.


Tags: small business, advertising, olympics, nbc

Filed Under: Small Business Blog

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Posted: 8/18/2008 | Comments Comments (1) | Print Print Article

Charles M Cooper
Charles M Cooper

The Power of Advertising

Do you want to see the power of advertising at work meshed with a deep and abiding obsession with big-box retailers? Czech Dream, the story of the greatest hypermarket that never was has that and more, and thanks to the lessons it contains, its a must see for all of us who support small business in opposition to the big-boxes.


Tags: small business, advertising, hypermarket, czech dream

Filed Under: Small Business Blog

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Posted: 8/13/2008 | Comments Comments (2) | Print Print Article

Charles M Cooper
Charles M Cooper

Target Marketing and Consumer Privacy: Some Do’s and Don’ts

It is all about getting the product to the consumer, what could be more straightforward than that? When it comes to target marketing, you might be surprised. Sure, it does get relevant ads to relevant audiences, but knowing that someone is out there watching what people do on the Web and using that information to sell them things is more than a lot of people out there can stomach.


Tags: target marketing, target, marketing, advertising, targeted advertising

Filed Under: Small Business Blog

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Posted: 6/26/2008 | Comments Comments (3) | Print Print Article

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